A minimalist abstract digital illustration with a large beige background and an orange irregular shape on the right side.
A woman with curly brown hair wearing a rust-colored sleeveless top and matching pants sits on a wooden stool against a beige background, looking confidently at the camera.
An orange squiggle thread on a transparent background.

Meaning Is My Medium 

Hi, I’m Laura Nespoli. Creating and articulating meaning through stories is what I’m all about.

BACKGROUND

I’ve worked in strategic roles across the sales marketing spectrum—always with a lens on telling a story to move a client, customer or audience.

My work has spanned consulting sales and marketing teams, research and insights, creative strategy and planning, brand and purpose development, and product messaging and storytelling. Across Fortune 500s, and non-profits, local to global in scale. In every capacity, I have always been drawn to how to make information matter to a stakeholder or audience. How can I bring them through a journey that helps them see themselves in the content and wins their engagement, their mindset shift or a new behavior adoption? 

After experiencing transformational change and growth in my personal life, I realized how powerful my story was for creating movement in my own life—for unraveling limits that had contained me and helping me grow into the woman I wanted to be. I started studying the science of story, and how we can use it as a driver for personal growth and development; for more meaningful connection with ourselves, our families and communities, and the world around us.

A printed document titled "Meshin's Purpose & Brand Strategy" on a desk, angled slightly, with an orange pen nearby. The document includes sections labeled Belief, Purpose, Pursuits, and Personality with various descriptions and color highlights.

FRAMEWORK

This is my purpose story

It’s one of the simple story structures I use to help brands, founders and leaders communicate their story in a succinct and inspiring way.

Media and Features

  • Podcast promotional graphic with a smiling woman in a white shirt against a yellow background, featuring blue and white text about brand storytelling, with Laura Nespoli, episode 206, and The Unified Brand Podcast logo.

    The Unified Brand Podcast

    PODCAST

    Laura unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level.

    Listen Here
  • Logo with text 'Leading Beyond Limits Cultivating Creativity' and an illustration of a flying swallow with a heart.

    Leading Beyond Limits

    PODCAST

    In this episode, Laura shares how leveraging agency and creativity can help in finding your authentic story and how that connects us to ourselves and creates community

    Listen Here
  • Promotional graphic for the podcast 'Marketer of the Day' hosted by Robert Plank. Features a smiling man with short hair and a microphone, with bold blue and white text on black background.

    Marketer of the Day

    PODCAST

    Watch this episode of Marketer of the Day, where we dive deep on the art of science and storytelling and talk about how to harness the power of story to make a meaningful impact with your audience.

    Watch the Episode
  • Logo with the text 'Power Speaking Live!' in blue, gray, and orange colors with speech bubble design.

    Power Speaking Live

    PODCAST

    In this episode, Make Storytelling Your Power Skill, Laura shares her expertise on using story for brand, personal and community impact.

    Listen to the Episode
  • The image shows the title of a podcast or show called "What The FRAC?" with hosts Nicole Zeno and Tamara Laine, displayed on a white background with a maroon border.

    What The Frac

    PODCAST

    Laura discusses the importance of strategic storytelling for brands, particularly startups–and how to think about AI as a tool for marketing.

    Watch the podcast
  • Book cover titled 'She, Illuminated: Soul Growth & the Magic of Mindset' with a woman smiling, surrounded by green and pink foliage.

    She, Illuminated

    PODCAST

    Laura discusses how storytelling can help improve mindset, be used as a vehicle for resilience and help create meaningful and purpose driven life.

    Listen here
  • Nasdaq logo with stylized blue 'n' symbol and black text on a light gray background.

    Nasdaq

    ARTICLE

    Meet Laura Nespoli, a strategic storyteller and the driving force behind Meshin Movement, a story and strategy consultancy with social impact deeply embedded in its DNA.

    Read the Full Article
  • Cover image of a book or course titled 'Business Storytelling Made Easy' with Kelly D. Parker. Features a smiling woman with dark hair, sitting on a blue chair, wearing a light blue shirt, red pants, and a watch, with a large green plant to her left and a yellow blanket.

    Business Storytelling Made Easy

    PODCAST

    Laura speaks with Kelly D. Parker on this episode titled, The Power of Connection: How Storytelling Enhances Leadership, Growth, and Expansion.

    Watch the episode
  • Logo of The Business Journals with blue background and white text.

    The Business Journals

    ARTICLE

    Laura shares perspective from her story on following purpose to find your way forward on your professional journey.

    Read the full article
  • Nasdaq logo on a light gray background.

    Nasdaq

    ARTICLE

    Laura shares how her identity as LGBTQ+ impacts her perspective in her business.

    Read the full article
  • Collabs.io Mag logo on a light gray background.

    Collabs.io Mag

    ARTICLE

    Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Laura Nespoli, founder of Meshin Movement, located in Rochester, NY, USA.

    Read the full article
  • Black background with bold white text that says "The New School" and underlined with three (3) horizontal lines.

    The New School

    ARTICLE

    Connecting the many moving parts and pieces that fit within “my work” is a belief that stories have the power to change minds and behaviors for the greater good.

    Read the full article
  • Logo for CanvasRebel in white text on a black background.

    Canvas Rebel

    ARTICLE

    Laura shares from her story and offers perspective on knowing when to pivot and finding resilience in her business journey.

    Read the full article
  • Nasdaq Entrepreneurial Center logo on a light gray background

    Nasdaq Entrepreneurial Center

    SESSION

    Watch Laura’s session, How to Craft a Winning Go-to-market Story, to learn how to tell a resonant and distinct marketing story for your brand.

    Watch the session
  • Book cover titled 'Inside Personal Growth' with a silhouette of a person running and handwritten text 'w/ Greg Voisem' on an orange background.

    Inside Personal Growth

    PODCAST

    Laura discusses the profound impact of storytelling on personal growth and professional success. Learn how narrative can unlock transformation and foster deeper connections.

    Watch the episode

“Meshi” means meal and rice.

In the summer of 2018, I had a vision that woke me from a sound sleep. I saw a connecting and contemplative meal experience. People joining each other around a table for more than a meal—they were united by a narrative of connection. The meal wove an experience that told the story of and raised money for a non-profit in need. 

I started Meshin Movement to pursue this social entrepreneurial idea, while continuing to deliver my brand and product storytelling services. Today, I host Meshin Meals as an experiential way to bring non-profits’ missions to life and give friends and communities a way to share a new level of meaning and connection around a table.

Learn More About Meshin Meals

Proud supporter & sponsor

Laura pledges 10% of Meshin profits to the world’s most effective charities and is a proud supporter of many organizations in the Greater Rochester, NY community and globally.

  • A mosquito perched on a stylized globe with a red needle pointing to it, and the words 'Against Malaria' below in red.
  • Causewave community partners logo featuring a red stylized wave and text
  • Logo for Girls on the Run of Greater Rochester featuring a stylized female runner in purple and white, with pink and green text.
  • Overflow logo with blue and orange circles surrounding the black text 'OVERFLOW' in the center.
  • The logo of The Humane League with black text and a red geometric heart symbol on a white background.
  • Seal with a diamond shape and text that reads 'We donate 10% of our profits to effective charities'.
  • A simple black and white logo featuring a stylized bird next to the word 'wren' in lowercase letters.

Brand experience across roles, agencies and partners

  • Android logo with the text 'Android Developer' underneath.
  • Logo of Capital One bank with blue text and a red swoosh design.
  • Google Chrome Enterprise logo with a stylized letter 'C' and the words 'chrome enterprise' underneath.
  • Fannie Mae logo with a house and leaf icon and the company name in blue text
  • Google logo with colorful letters on a black background.
  • Korn Ferry logo with green stylized 'K' and 'F' inside a square, and the words 'Korn Ferry' next to it.
  • Logo for LensCrafters with black background and white text
  • Luxotic logo in blue text on a black background.
  • Meta logo with a blue infinity symbol and the word 'Meta' in black text.
  • Red circular logo with a white pizza chef hat silhouette above the text 'Pizza Hut' written in white, stylized font.
  • Southwest Airlines logo with a blue wordmark and a heart-shaped symbol with red, yellow, dark blue, and red stripes.
  • Close-up of a black background with the grey text 'Wegmans' in the center.
Cover page titled 'The Story-Driven Leader' with a subtitle 'A guide to unraveling limits and weaving a path to growth' and a logo for Meshin Movement, with two additional pages partially visible behind it.