Get clarity on your story and the confidence to own it
Strategic expertise to craft a winning go-to-market story with personal narrative guidance to build confidence in marketing your true value
Get 1:1 story immersion work with me, group coaching and custom content in a self-paced app experience
What you’ll create
Foundations in how story connects your customers to your brand using the Own Your Story Method
Understanding of your market and strategic opportunity
A differentiated value proposition & positioning
A brand purpose story
Your full narrative and messaging framework
Ways your go-to-market story flexes for different marketing channels
Confidence to show up authentically in your marketing
How we’ll work together
1:1 Story Immersion
We’ll start with an hour deep dive interview where I’ll uncover key elements of your story—setting the foundation you’ll continue to build from in shaping your story.
Sessions inside the app
You’ll start working through the content of short videos, text lessons and workbook exercises that create a natural progression from not knowing what to say to completed story frameworks.
Weekly group coaching
Weekly collaboration for six weeks where I’ll answer questions, offer guidance, and help you focus on what matters most as you organize your story into the strategic structures that fulfill your goals.
Bonus content
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AI Prompt Guide for Marketing Storytelling
A set of prompts designed to help you get the most from AI while keeping your content strategic and authentic
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The Strategic Storyteller's Full Toolkit
Every structure and framework you’d get from a consulting pro, at a small fraction of the cost of a single session.
You’ve got something great to share with the world. Let’s cut through the noise and help you own it.
Helping ambitious women articulate their purpose or brand stories is a passion for me. I love the moment when we uncover what is truly motivating to you and why it matters for your clients. My goal is for you to connect with your authentic story and ensure that it will set you up for strategic advantage.
Industry-leading expertise
Learn from 20 years of strategic storytelling expertise delivered in easy-to-follow coaching and 1:1 work.
Learn the fundamentals of effective business storytelling from changing customer minds and behaviors to positioning your unique value.
Apply your learning immediately with hands-on homework and worksheets for each lesson.
Master proven story structures and narrative frameworks to shape your go-to-market story from any angle—purpose, product positioning, and strategic communications.
Personal narrative work
Unravel and rewrite the limits within your personal narrative to boost confidence and impact in your GTM storytelling.
Work through personal narrative exercises designed to unravel limiting beliefs and rewrite the internal stories holding you back from confidently marketing your value.
Connect with a community of ambitious female leaders working through their business growth stories and tap into expert Q&A support.
“But I should be able to do this on my own…”
Strategic storytelling isn't marketing fluff
Translate your expertise into language that changes minds and drives action. The strategic approach and frameworks you’ll get are the same ones Fortune 500 companies invest hundreds of thousands to get right.
Your product alone can't tell the story that converts
In a noisy market, even the best solutions get overlooked without a clear narrative. Story isn't spin—it's the strategic bridge between what you've built and why it matters to your customers.
You're successful–but you shouldn't go it alone
Go-to-market storytelling is a specialized skill—just like finance or operations. Even top executives work with narrative strategists. Getting expert guidance isn't a weakness; it's strategic leverage.
Questions? I’ve got answers…
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Marketing consultants give you tactics but rarely teach you the underlying frameworks. And most don't address the personal narrative blocks that keep you from executing. Story For Growth bridges both—you get Fortune 500-level strategic storytelling expertise AND the personal growth work to break through self-doubt. Plus, at a fraction of the cost of traditional consulting.
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You don't need to be a “natural.” Strategic storytelling isn't about being creative or charismatic; it's about translating what you've built into language that resonates. If you can explain your business to a friend, you can do this.
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No. Whether you're a first-time founder or a seasoned executive, the intensive meets you where you are. We start with foundational building blocks and scale up to sophisticated narrative strategy. The key is being willing to learn and apply the work.
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The intensive is designed to fit into a busy founder's life. Expect 3-5 hours per week over four weeks—broken into digestible video lessons, hands-on exercises, and optional community engagement. You control the pace, but the structure keeps you accountable.
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The frameworks work at any stage. Early-stage founders use them to clarify positioning before going to market. Established leaders use them to evolve their narrative as they scale. The core principles of strategic storytelling remain consistent—how you apply them adapts to your context.
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Traditional brand strategy focuses on external positioning but rarely addresses the internal narratives shaping your confidence to market that positioning. And oftentimes, you’re left with the artifacts that an agency uses, but they don’t make messaging your own brand story manageable. You might walk away with a beautiful brand deck you don’t actually use. Story For Growth solves both problems simultaneously.
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Yes. The narrative frameworks you'll learn apply across every channel. You'll craft the core story that informs your website copy, social content, pitch decks, sales conversations, email campaigns—everything. Think of it as building the strategic foundation that makes all your marketing more effective.
Ready to Own Your Story?
Sign-up for the Own Your Story Beta program and transform how you show up in the market by transforming your story and yourself.
Build your story brand
Build your business
Break through your personal barriers
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