I am so proud to pledge 10% of Meshin’s profits in support of effective altruism, and take a bigger step toward aligning the work I do every day with my ideals.

Starting the conversation to go beyond brand purpose and consider our purpose as marketing and advertising industry. How do we inspire doing more with the power and responsibility of the world’s biggest stage? (Originally published in MediaPost on 2/2/2021)

Standing on the frontier of what comes next for Meshin, I reflect on the luck I’ve had in the magic of how it all began.

Proud to be champions of Greater ROC and do all we can to help this place “brand” be a true lens for any individual to celebrate their Rochester and where we are going as one region, many strong.

A look at how a clearly articulated purpose can align teams and help create unified movement in the best and worst of times.

We don't "plug, in." If you can plug in, you can also plug out. When we partner with you, we “mesh in” together.

Purpose aligns teams and gives them focus to connect with their customers in meaningful ways.

Especially in the face of change and evolution, a clearly defined purpose keeps everyone in the organization aligned, inspired and clear on how to approach the tough calls. Purpose gives us permission to persevere.

What began as an idea to create a new way for people to find meaningful and moving connection now lives in true form.

The actual process to shape a strategy makes all the difference in its potential for success.

The portrait of us on our about page has a very important story behind it. It’s a story of human connection. A trail of connections.

Letting ourselves be vulnerable enough to try and fail opened up the capacity to try and succeed